Our morning shaving ritual can be a great source of calm in the midst our busy lives. The process of lathering our faces and cleaning away all the grit fills us with the rejuvenating feeling that it's a new day, and that we have nothing but a clean slate before us. It's truly a shame that the 'fast shave' market today turned this masculine rite into an aerosol speed trial with plastic implements. This is why Fendrihan decided to turn the page back, to a time when grooming implements were cherished, and time was devoted to doing things the right way. Just imagine: Your morning rite begins with you whipping up your fresh scented shaving soap to a lather, and spreading it with soft pure bristles across your face. You then make smooth glides with your all-steel razor across your face, repeating the same motion until there's nothing left but smooth, bare skin. After you wash away the left-over foam, you pat on your deluxe after-shave, starting your morning feeling like a new man. Be a part of the re-awakening tradition of wet shaving, and delight in knowing that quality is what matters.